Apple Store Michigan Avenue, Chicago🍏


Apple opened their newest flagship Store the 20th of October in Chicago. This is -to me- one of the most beautiful Apple Stores ever. Now, Apple stopped calling them Stores, they are now Town Squares. Angela Ahrendts, Apples SVP of Retail had this to say about Apple Retail Stores:

“We think of Apple retail [stores] as Apple’s largest products,” Angela Ahrendts, head of Apple’s retail operations, said Tuesday at an event unveiling the company’s newest technology. “It’s funny, we actually don’t call them stores anymore. We call them town squares because they’re gathering places where everyone is welcome.”

Here are some pictures of the launch.




Respond to Apple Store Michigan Avenue, Chicago🍏

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s