Apple opened their newest flagship Store the 20th of October in Chicago. This is -to me- one of the most beautiful Apple Stores ever. Now, Apple stopped calling them Stores, they are now Town Squares. Angela Ahrendts, Apples SVP of Retail had this to say about Apple Retail Stores:
“We think of Apple retail [stores] as Apple’s largest products,” Angela Ahrendts, head of Apple’s retail operations, said Tuesday at an event unveiling the company’s newest technology. “It’s funny, we actually don’t call them stores anymore. We call them town squares because they’re gathering places where everyone is welcome.”
Here are some pictures of the launch.